Improving campaigns for SMBs
in Yandex Direct.
After launching the new campaign flow in Direct, we noticed a drop in results. I refined the interface to make it clearer for small businesses — easier to launch, simpler to manage.
Role · Product Designer
Hero · Direct campaign flow
ClientYandex Direct
Year2023
ScopeWeb · SMB flow
RoleProduct Designer
Case study · in progress
Writing this one up properly.
Process, decisions, what worked, what didn’t — coming soon. Until then, happy to walk you through it live.
×1.8
Increase in payment conversions