Overdraft in Direct,
made easier to find.
Made the overdraft feature easier to discover and use — helping advertisers keep their ads running without breaks in delivery.
Role · Product Designer
Hero · Overdraft activation
ClientYandex Direct
Year2022
ScopeWeb · Finance
RoleProduct Designer
Case study · in progress
Writing this one up properly.
Process, decisions, what worked, what didn’t — coming soon. Until then, happy to walk you through it live.
11K
Overdrafts activated after the new interface