Coffee, ordered before
you’re in line.
A mobile loyalty and ordering app for the coffee brand DoubleB — designed during COVID to keep orders fast, contactless, and personal without losing the warmth of a regular café visit.
Role · Sole Designer · End-to-end
A coffee chain rethinking its everyday flow.
01 · 04
DoubleB is a Russian coffee brand with cafés people visit on the way to work — short queues, regulars, baristas who remember your order. In spring 2020, COVID changed all of it overnight: contactless became a requirement, queues became liabilities, and loyalty cards stopped being a thing you could hand over.
They needed an app — but not a generic ordering one. The point was to keep the daily ritual recognisable on a phone.
Mobile ordering felt like queuing in a different way.
02 · 04
The competing apps we tested were forms wearing café skins — long lists, generic checkout, and loyalty cards bolted on as an afterthought.
- Ordering felt like data entry, not “a coffee on the way”.
- Loyalty existed in a separate tab from the menu.
- Pickup logistics (which café, when, how) were buried behind taps.
Designed in three passes.
A coffee app that opens like a menu, not a form.
03 · 04
One screen, three jobs: scan a card, order ahead, see what’s new — laid out the way a regular’s morning actually goes.
Results, in the first season.
What I’d carry forward.
Constraint as direction. COVID didn’t just demand contactless — it demanded a tone. We leaned into warmth on purpose, because everything else around us was clinical.
Loyalty isn’t a feature. Tucked into a tab, it gets ignored. Surfaced on the home screen, it changes how regulars use the app within a week.
Test with baristas. Pickup logic that worked on the customer side died at the counter. We shipped two flows in parallel for two weeks before picking the winner.